The Apple iWatch has been anticipated by many to be the next greatest product. Now, through a massive campaign, Samsung has launched the Galaxy Gear, well ahead of the Apple iWatch.
To many, smartwatches are believed to be the next big thing in the technology market and currently multiple of companies are working on various smartwatches products, with the Samsung Galaxy Gear and the Apple iWatch probably being two of the most well known. While the release date for Apple iWatch is not known, it is likely still at least half a year in the future, but for Samsung, the Galaxy Gear smartwatch has now been launched.
Samsung does indeed put a lot of emphasis on the release campaign. For example, it occupies 10 color pages in the New York Times to use in its ad campaign, something which costs somewhere around 1.5 millions USD alone.


