Wednesday, October 16, 2013

iOS used on 70% of the iDevices: proof that iOS 7 is good?


Recent data show that the adaptation and upgrade to iOS 7 happens very rapidly. Only one month after its release, iOS 7 is already on 7 out of 10 active iDevices.

top ios 7 usage stats market share iOS 7 was released on September 18, 2013 and despite the iOS 7 security issues and the early iOS 7 bugs, users seem to upgrade and adapt to it extremely fast. Recent data from Mixpanel show that 71% of the users already have upgraded their iPhone, iPad or iPod Touch to iOS 7. Furthermore, the data shows that the user share of iOS 6 is down to 25.34% and for iOS 5 or older versions, the user share is as low as 3.66%.

Considering that there are approximately 350 million iDevices in use today, a 71% usage share would mean that iOS 7 is used on approximately 250 million iDevices. 


Apple products are known to have a very high adaptation and upgrade rate to new software versions. However, one particular issue which remains unanswered is whether or not the quick adaptation is truly a measure of how good the new iOS system is. While the adaptation rate is fast, Apple is also known for aggressively pushing new iOS versions onto the users through pop-ups, constant flags and notifications and also lately by automatically downloading the upgrade onto the user devices, effectively meaning that Apple is taking the storage space hostage until iOS 7 is upgraded to. In addition, users of Apple devices are often not overly technical, which means that an upgrade may not be something that is actively chosen based on the benefits and drawbacks, but rather something that they do without any foundational basis but just following the pop-ups displayed on their devices.



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