Advertisements on smartphones are still relatively unexplored and new. New studies by Nanigan shows that iOS ads nets significantly larger profits as compared to Android ads.
With more and more users using smartphones on a daily basis advertisements on smartphone operating systems are also becoming more and more of interest. Nanigans has conducted a study based on 200 billion ad impressions on Facebook to compared the performance of iOS ads and Android ads.
The results of the study shows that the RPC (revenue per click) for iOS was 6.1 times higher than that of Android. This is further reflected in that advertisers for iOS had a 160% ROI (return on investment) while Android ROI was actually negtive being -10%.
The results clearly show that advertisements targeting iOS are performing significantly better from a financial point of view. However, the underlying reasons for why Android smartphones are generally performing so much worse is yet to be found.
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