Apple has never liked Adobe Flash. For example, no iOS devices support Flash and outdated Flash versions in Mac OS X are consistently disabled or blocked through Apple updates. Now, Apple attacks Flash again through the newest Safari update which disables Flash by default through the "Safari Power Saver" feature.
Apple has released a new version of Safari together with its newest OS X Mavericks operating system. While the new version of Safari itself is pleasant and definitely needed, the new Safari version also by default comes with the feature Safari Power Saver enabled. This feature, by default disables all Flash contents unless the users actively start the Flash contents. The feature certainly makes a lot of sense for the users as Flash is known to be one major source of CPU and battery killer. However, Adobe Flash and certainly advertisement networks are probably not as happy as power-aware users.
Flash advertisements have been the bread-and-butter for a long time now to attract the attention of viewers, and by disabling this, essentially no advertisements using Flash will be shown to the users any longer unless they actively opt-in for them.
To be quite frank, considering how overly abusive many Flash advertisements are with blinking colors and simply confusing or annoying animations causing distraction, it is no wonder that many people today already block them in one way or the other. The step taken by Apple just follows the wishes of the users, where most users do find many animated Flash banners overly distracting or annoying.
In addition, considering that in itself Flash is a serious security threat Apple certainly has valid reasons to attempt and minimize the use of Flash. Hopefully, this recent move against Flash by Apple will accelerate the adaptation to HTML 5 and a faster phase-out rate of the slow, inefficient and security threat known as Adobe Flash.
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